It is very important to measure that how much traffic your site captivates. This measurement shows the reputation of your web sites, and individual pages or sections inside it. It can be evaluated by viewing the traffic figures found in the web server log file, which is an automatically made record of all the web pages processed.

Sometimes, web traffic is also evaluated by packet sniffing and therefore acquiring random samples of traffic statistics from which to generalize data on web traffic. The following types of information are frequently gathered while checking web traffic: -

- The total amount of visitants.
- The average number of page views for each visitor.
- The total duration of exploiters visit.
- Average page duration means for how much time a particular page is viewed for.
- All levels of the IP Addressing information required for delivering web pages and content.
- The most popular pages of your web site.